LOGO

Designing a logo - which is part of brand identity, is the first step in building your brand and a mark

of professionalism in business.

Here at Logoworks, there are 5 elements that need to be considered before presenting it to the client:

• Simplicity: The logo should be clean,  flexible, recognizable, and not distracting or confusing.

• Memorability: Is it quickly recognizable? Will people only have to spend a second or two thinking about it to get it?

• Timelessness: Will it still be a great logo in 10, 20, or even 50 years? 

• Versatility: Does it scale to different sizes without losing quality? Will it work across various media and within different contexts?

• Appropriateness: Does it resonate with the desired audience?